The Grove is an immersive event space telling stories of scale + growth through its theme: every giant redwood begins from a tiny seed. Cutting-edge interactive technologies bring the story to life.
Joining the team mid-project, it was all-hands-on-deck to bring loose ideas to life, ensuring flawless creative, technical, and operational execution. This meant everything from art directing projection-mapped moss, to developing a custom solution for printing hundreds of wooden badges each day, to story developing how the Google Assistant might play with a grove of trees.
November 1, 2018
Creative Direction, Operations Design, Technical Production